A Rant About Non-Tailored Communications

The most important aspect of any public relations job is communication – this is why a lot of people have started to use the term Communications for many, if not all, of their public relations roles.

So why is it that so many people, even in the industry, don’t used tailored communications?

I will never understand why people are always preached to be unique individuals, but blanket communications are expected to be effective across everyone.

Of course this doesn’t work! Continue reading

Are You Okay?

Today I received an email with the header, “Are You Okay?”

It looked as though it was from a guy named Dan, and when it popped up in the corner of my screen, I had no indication that it was anything other than someone checking in on me.

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Social Anxiety Disguised as Modesty

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I have social anxiety.

I also have a lot of qualifications, experiences and knowledge that I should be sharing with the world.

But I don’t. And here’s why… Continue reading

The Importance of Plain English

Creative content and well-intentioned ideas are all well and good, but only if people can understand what you’re trying to say.

All too often, I find blog posts, articles and journals to be so difficult to read that I give up halfway through. And I’m sure you’re the same.

We all have things to be getting on with, and the last thing we need is to be sat on our phones or at a desk with a thesaurus and dictionary opened in another tab, deciphering some jargon-filled nonsense online.

So, what can be done? Continue reading

Razors and Snowflakes

A #PR take on the new Gillette short film, Believe.
Gillettes new The Best Men Can Be short film was released today, to mixed reviews and controversial reactions from men and women all over the internet.

The aim of the film is to “actively challenge the stereotypes and expectations of what it means to be a man”.

Many believe (myself included) that

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Social Media Pressure = Depression for Kids

With the thought of our peers having more money, holidays and fun than us, or our friends getting luckier in love, ever present in our timelines, the pressures of social media are often felt by all of us.

But as adults, we sometimes have the luxury of realising that people only share their highlights online – filtered and edited snapshots of normal lives to make ourselves look and feel good about how others see our worlds.

However, do children and young adults have that thought process?

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My Goals for PR in 2019

As 2018 comes to a close, I have been reflecting on my first few months in the world of PR.

I simply cannot believe how far Red Panda Public Relations has come in it’s first three months!

So now, as we welcome the new year of 2019, I have decided to share with you my goals in PR for the new year… Continue reading