Everyone in the world looks for tips on doing things better, and that’s no different in PR. Public Relations is a field that is open to interpretation and there is no fixed way of doing it ‘right’, but these three top tips are great overall advice for anyone in a public relations related role… And who better to get advice from, than three world-renowned billionaires – Buffett, Branson and Jobs?
- Reputation, by Warren Buffett
Warren Buffett is a multi-billion-dollar American investor and business magnate. He doesn’t specialise in Public Relations, but he does know a thing or two about reputation management.
One of his most famous quotes on the subject is,
“It takes 20 years to build a reputation and five minutes to ruin it.”
While it isn’t advice, as such, it gives us good insight into how fragile reputation can be. It reminds us that one mistake can ruin years of hard work, and that careful management is needed at all times. It may seem simple and obvious, but if you remember this advice, you’ll be much better off than those who don’t understand the importance of careful reputation management.
- Experience, by Sir Richard Branson
Sir Richard Branson is world-famous as the creator of the Virgin Group. Presiding over products and services from transport to media, he has created a company known to provide a high-quality experience. The company only hires one in every one-hundred applicants for jobs, because the company looks for the people with the Virgin attitude. Everything about Virgin is about the experience, not only for customers, but for the staff too.
And this is the advice he can share:
“Anybody can sell a cup of coffee, anybody can buy a physical aeroplane, and we all buy the planes from the same manufacturers… but… you know, if you fly on a Virgin plane… you know you’re going to have a completely different experience.”
This kind of dedicated service and unique experience is a good example in how making a customer feel valued can impact the image and reputation of a company.
- Priorities, by Steve Jobs
Steve Jobs has been recorded saying many insightful things when it comes to business and technology, but what did he have to say that would help us in PR? Well, Jobs had a particular view about consumers of his products and shaped one of the most customer-friendly environments in retail when he created the Apple Store.
“You’ve got to start with the customer experience and work backwards to the technology.”
This focus on the end result first is one of the reasons why Jobs and Apple have done so well in terms of customer-base. Loyalty to Apple is hard to break and their public relations as a company are strong enough to create palpable buzz around each new product launch. Jobs’ quote shows us, as PR practitioners, to focus on the real people that interact with our organisations and remember that they are what’s important.