Tits Up at Page 3

Page 3 hasn’t gone tits up for a while… until today!

Today’s edition of the Western Mail has all the usual articles and the news that you would expect on a politically turbulent Friday in the UK right now, but what stands out about page three of today’s Western Mail is something no-one on the editing team would have planned for.

Spelling and grammatical errors getting into print are probably an editor’s worst nightmare, but for the writer of this article on an aviation museum, this mistake is even worse.

Despite working hard on putting together an article for the paper, somewhere along the process of printing, the name and contact details of the author have been forgotten:

The article clearly states:

46516368_177723993179932_4073599549078241280_n
Image taken of the Western Mail, page 3, 23/11/18

NAME IN HERE

Title in here

Name.name@walesonline.co.uk

­­­

Now it doesn’t take much thinking to realise that this is a major mistake for this article, for several reasons that could affect PR for both Western Mail and Wales Online:

  1. Author doesn’t get credit

The first issue is the one stated above – the author of this article has undoubtedly spent a lot of time and effort on this piece to not get their rightful credit. I’m not sure where the omittance occurred, but if it wasn’t the mistake of the author, this is surely a negative against the paper for them. If the mistake was the fault of the author, why wasn’t it spotted:

  1. Editor isn’t doing their job properly

The job of a newspaper editor is to manage the content of whatever paper/blog/website/etc. they are running. It is the responsibility of the editor to ensure quality and that mistakes don’t get published, however, in this case, that has not been done. This reflects badly on both the editor and the company behind the article, which could bring the quality of the whole paper into question.

  1. The paper is careless: why did no-one notice?

There must be a process of several people seeing this article before its publication, yet no-one noticed this issue? Again, this reflects on the Western Mail as a whole, as well as the mentioned Wales Online, and now readers may question the professionalism and/or carelessness of the writers.

  1. The article content isn’t the thing people are talking about

And finally, this blog post is an example of a negative effect that could really damage the integrity of the paper; I am not writing about the article itself – I don’t even really remember what the article was about – but as someone that enjoys mistake-free writing, I will remember this careless mistake for some time. I’m even writing about it and sharing the mistake with an audience that may have never seen it otherwise.

10-dos-and-donts.png
Image Credit

All of these factors, this blog post included, could have a serious effect on the image and reputation of Western Mail and Wales Online, and it could do some real damage is this mistake (and others like it) are repeated.

I won’t share a personal opinion on the validity or professionalism of these publications; I’ll leave that decision to you.

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