Creative content and well-intentioned ideas are all well and good, but only if people can understand what you’re trying to say.
All too often, I find blog posts, articles and journals to be so difficult to read that I give up halfway through. And I’m sure you’re the same.
We all have things to be getting on with, and the last thing we need is to be sat on our phones or at a desk with a thesaurus and dictionary opened in another tab, deciphering some jargon-filled nonsense online.
So, what can be done?
The answer is simple – write in plain English.
Especially if you’re writing online, simple and plain English (if English is the language you write in, of course!) is the best form of communication.
Plain English makes things:
- Easier to read
- Easier to understand
- Faster to read
- More enjoyable
- More accessible
- More shareable
So why not use plain English?!
All too frequently, people rely on academic waffle or incomprehensible garble to seem intelligent or interesting, when in fact, it just makes them more inaccessible.
Well, it was Einstein that said,
“If you can’t explain it simply, you don’t understand it well enough.”
And no-one is out here calling Einstein anything but a genius!
Imagine how much better life would be if politicians spoke in clear language! Think of the benefits of having a doctor explain your ailments in simple terminology instead of throwing Latin at you – good communication impacts all areas of life, so please, for the sake of sanity and your readers, keep it simple!
Use accessible words and phrases and whatever you do – please use plain English.