Are You Okay?

Today I received an email with the header, “Are You Okay?”

It looked as though it was from a guy named Dan, and when it popped up in the corner of my screen, I had no indication that it was anything other than someone checking in on me.

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Razors and Snowflakes

A #PR take on the new Gillette short film, Believe.
Gillettes new The Best Men Can Be short film was released today, to mixed reviews and controversial reactions from men and women all over the internet.

The aim of the film is to “actively challenge the stereotypes and expectations of what it means to be a man”.

Many believe (myself included) that

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Christmas PResents

No matter who you’re buying presents for this Christmas, your gifts are Public Relations related!

From Lynx Africa gift sets, to actual trips to see wild cats in Africa, Christmas gifts follow the same rules and ideas of so many PR campaigns.

Here is a list of the comparable considerations for gift giving and PR… Continue reading

Public Transport Monopoly

Public transport is a shambles – it’s always overpriced tickets and underwhelming service.

Busses are always late and driving past the people waiting at the stops.

Trains are always packed, and ticket prices are extortionate.

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Now, it doesn’t matter where you live in the UK, the above statements always seem to ring true. But what are we supposed to do about it?

Well, recently, I spoke to the ticket office manager of my local train station, and he told me Continue reading

Tits Up at Page 3

Page 3 hasn’t gone tits up for a while… until today!

Today’s edition of the Western Mail has all the usual articles and the news that you would expect on a politically turbulent Friday in the UK right now, but what stands out about page three of today’s Western Mail is something no-one on the editing team would have planned for. Continue reading

Invention is the Mother of Necessity

Most people know the saying “necessity is the mother of invention”, but when has anything been that straight forward in PR?

Everyone knows the term “supply and demand”, but what happens when you have the supply, but you don’t have the demand?

Well, some companies have been known to create their own demand by making people think that they must have a product, or that their product fixes a problem they didn’t even know they had.

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There are countless companies out there that have invented things we didn’t know we needed and other companies have taken it even further than that – they have created health scares and illnesses to ensure that people buy their ‘cures’.

These exaggerations, or blatant lies in some cases, have even been known to slip into urban myth and be passed down from generation to generation.

For example: Continue reading