Glossary

This Glossary is an alphabetized list of all the words and phrases explained on this blog, each linked to their corresponding definitions:

 

A

Active Public


B

Byline

B2B

B2C 


C

CIPR

CIPR Cymru

COB

COP

Copywriting

Corporate Communications

CSR


D

 


E

Editorial Calendar

Engagement 

EOB

EOD

EOP


F

FMCG


G

 


H

 


I

IMC

Impressions

Influencers

Influencer Marketing

Internal Communications


J

 


K

 


L

Lead Time


M

Marcomms

MCN

Media Monitoring

Media Relations 


N

News Values


O

OSN

Owned Media


P

Paid Media

Pitch

PPC

PR / Public Relations

PRCA

Publics

 

Q

 

R

 

S

SEO

SMART

SNS

Stakeholders

Strategic Marketing 

 

T

 

U

 

V

 

W

WOM

 

X

 

Y

 

Z