Most people know the saying “necessity is the mother of invention”, but when has anything been that straight forward in PR?
Everyone knows the term “supply and demand”, but what happens when you have the supply, but you don’t have the demand?
Well, some companies have been known to create their own demand by making people think that they must have a product, or that their product fixes a problem they didn’t even know they had.
There are countless companies out there that have invented things we didn’t know we needed and other companies have taken it even further than that – they have created health scares and illnesses to ensure that people buy their ‘cures’.
These exaggerations, or blatant lies in some cases, have even been known to slip into urban myth and be passed down from generation to generation.
Today’s new Christmas advert uproar is all about the long-anticipated John Lewisad – but some people aren’t happy.
The advert starts out with Elton John, sitting at his piano at home, playing Your Song. Then, as the touching lyrics are sung, the story of the advert goes back through time, until finally we see him as a young boy coming down the stairs on Christmas morning to open the gift of his first piano.
The competition for best Christmas advert has been raging through Novembers and Decembers for years now, but in 2018, the frozen food company Iceland have caused a stir by taking such a strong political stand that their Christmas advert has been banned from television entirely.
Through this may seem like a PR disaster for the company, it can actually be considered a wonderful triumph for both Iceland and the cause for which they’re fighting.