Battling DePRession

Depression in PR can be devastating. There’s no question that working in public relations requires some level of peppy positivity, but when you suffer from depression that can be difficult (a.k.a. near-impossible!).

Feeling demotivated can certainly make working on relationships more difficult than ever, as you struggle to like and promote your own personality, much less anything else! The feeling of listlessness can be overwhelming, which leads to a deeper spiral of misery for yourself and those around you… but don’t worry, this isn’t the end of your career!

Here is a list of three ways in which you could combat depression whilst working in PR (all taken from experience, as you will read): Continue reading

A Rant About Non-Tailored Communications

The most important aspect of any public relations job is communication – this is why a lot of people have started to use the term Communications for many, if not all, of their public relations roles.

So why is it that so many people, even in the industry, don’t used tailored communications?

I will never understand why people are always preached to be unique individuals, but blanket communications are expected to be effective across everyone.

Of course this doesn’t work! Continue reading

The Importance of Plain English

Creative content and well-intentioned ideas are all well and good, but only if people can understand what you’re trying to say.

All too often, I find blog posts, articles and journals to be so difficult to read that I give up halfway through. And I’m sure you’re the same.

We all have things to be getting on with, and the last thing we need is to be sat on our phones or at a desk with a thesaurus and dictionary opened in another tab, deciphering some jargon-filled nonsense online.

So, what can be done? Continue reading