Why I’m Taking A Week Off Blogging

Capture.PNG
Image Credit

This week, I made a serious decision. A decision that will not only affect the course of my life, but also, the course of this blog.

The decision itself doesn’t matter for this post (rest assured, a blog post containing all the details will be coming soon!) but something else has arisen from this decision that I have to briefly discuss here and now.

I want to take a week away from blogging.

Yes. This week.

“But this is a blog post?!”  I hear you cry (that may just be me).

Yes. It is.

I have found that in this modern world of constant contact with others, we are always expected to keep the world informed of our actions and intentions. If I were to simply disappear for a week, my small but important audience would have one of several reactions to this:

  1. Concern
Image Credit

My readers could be concerned for my well-being, for my health, or for my blog. If I am fortunate, my readers will care about the missing content and contact me asking, or at least wonder to themselves, about why I missed a week of blogging.

This is a lovely, but stressful dynamic that is very prevalent in modern communications, especially when it comes to self-employed influencers and content creators.

As an example, a popular YouTuber named Daniel Howell has been away from the internet for a little while, and his fans have severely missed his content. His rare tweets are always greeted with “DAN IS ALIVE” and similar sentiments, and his best friend/collaboration partner often gets spammed with questions of Dan’s well-being.

Again, this is a lovely way for fans to show their concern for the creator, but equally, if Daniel Howell needs time away from the pressures of being online, returning to an onslaught of personal questions can be both daunting and extremely stressful.

 

  1. Anger

On the other hand, some people online have become so entitled that a missing video from a YouTuber or missing post activity from any form of influencer can be greeted with anger. On more than one occasion, I have been witness to so-called fans of YouTubers harassing the influencers for not uploading on their scheduled days (as examples, see Jenna Marbles, Gabbie Hanna and Liza Koshy – though I will not link to those “fans” because this behaviour should not be encouraged).

See the source image
Image Credit

As with above, this kind of negativity is rife online and only serves to create further absence by the creators. Having said that, some people will never be pleased, so these people are best ignored by influencers and creators as much as possible.

 

  1. Indifference
See the source image
Image Credit

Thirdly, and most likely for a blog of this size, an absence would be greeted with indifference by the readers. It may even go unnoticed by many, if I were to miss a week of blogging. But this has issues in itself – in this modern world, relevance is everything. Influencers and creators dread being forgotten, being lost in the many voices online, and then being out of sight, out of mind for their followers.

Not posting could damage the growth and reputation of small and large content creators alike, because without a strong and loyal fanbase, we are all just shouting into the online void.

 

So, as I considered taking a week away from the blog, I was confronted with negative ideas of what could happen if I did. Considering outcomes such as these is an important step in fostering and maintaining relationships in PR in general, and I have come to the conclusion that, once again, transparency is the best PR course of action.

And here I am, explaining through a blog post that I won’t be making a blog post this week.

I have a lot of thinking and planning to do as my life changes for the better in the coming weeks.

I have decided to look after myself and am putting my well-being first, but the PR-related part of my mind is still working towards learning and adapting in this online (and offline) environment. Thanks for being patient with me, and thanks for reading my non-blog this week.

A Rant About Non-Tailored Communications

The most important aspect of any public relations job is communication – this is why a lot of people have started to use the term Communications for many, if not all, of their public relations roles.

So why is it that so many people, even in the industry, don’t used tailored communications?

I will never understand why people are always preached to be unique individuals, but blanket communications are expected to be effective across everyone.

Of course this doesn’t work! Continue reading

My Goals for PR in 2019

As 2018 comes to a close, I have been reflecting on my first few months in the world of PR.

I simply cannot believe how far Red Panda Public Relations has come in it’s first three months!

So now, as we welcome the new year of 2019, I have decided to share with you my goals in PR for the new year… Continue reading

Self-Reflection

self-reflection.jpg
Image Credit

Two months ago today, I started a blog named Red Panda Public Relations.

Then, I had no knowledge of Public Relations blogging, or if I’m honest, anything about Public Relations in general!

But here I am, eight weeks and twenty (!) blog posts later, and I am proud of what I have achieved so far… Continue reading

Tits Up at Page 3

Page 3 hasn’t gone tits up for a while… until today!

Today’s edition of the Western Mail has all the usual articles and the news that you would expect on a politically turbulent Friday in the UK right now, but what stands out about page three of today’s Western Mail is something no-one on the editing team would have planned for. Continue reading

Invention is the Mother of Necessity

Most people know the saying “necessity is the mother of invention”, but when has anything been that straight forward in PR?

Everyone knows the term “supply and demand”, but what happens when you have the supply, but you don’t have the demand?

Well, some companies have been known to create their own demand by making people think that they must have a product, or that their product fixes a problem they didn’t even know they had.

kitchen-gadgets
Image Credit (Left, Middle, Right)

There are countless companies out there that have invented things we didn’t know we needed and other companies have taken it even further than that – they have created health scares and illnesses to ensure that people buy their ‘cures’.

These exaggerations, or blatant lies in some cases, have even been known to slip into urban myth and be passed down from generation to generation.

For example: Continue reading

10 Benefits of Having a Custom Domain Name

A free domain can look like this, redpandapublicrelations.wordpress.com; whereas a custom domain name takes out the unnecessary words and creates a more usable domain name, like redpandapublicrelations.com.

Custom domains can be whatever you want them to be, and can end in many different ways, including .com, .co.uk, .wales, .org or many more variations.

Capture

The following list contains ten benefits of having your own customised domain name: Continue reading