A Rant About Non-Tailored Communications

The most important aspect of any public relations job is communication – this is why a lot of people have started to use the term Communications for many, if not all, of their public relations roles.

So why is it that so many people, even in the industry, don’t used tailored communications?

I will never understand why people are always preached to be unique individuals, but blanket communications are expected to be effective across everyone.

Of course this doesn’t work! Continue reading

Are You Okay?

Today I received an email with the header, “Are You Okay?”

It looked as though it was from a guy named Dan, and when it popped up in the corner of my screen, I had no indication that it was anything other than someone checking in on me.

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