The most important aspect of any public relations job is communication – this is why a lot of people have started to use the term Communications for many, if not all, of their public relations roles.
So why is it that so many people, even in the industry, don’t used tailored communications?
I will never understand why people are always preached to be unique individuals, but blanket communications are expected to be effective across everyone.
Of course this doesn’t work! Continue reading