A Rant About Non-Tailored Communications

The most important aspect of any public relations job is communication – this is why a lot of people have started to use the term Communications for many, if not all, of their public relations roles.

So why is it that so many people, even in the industry, don’t used tailored communications?

I will never understand why people are always preached to be unique individuals, but blanket communications are expected to be effective across everyone.

Of course this doesn’t work! Continue reading

Christmas PResents

No matter who you’re buying presents for this Christmas, your gifts are Public Relations related!

From Lynx Africa gift sets, to actual trips to see wild cats in Africa, Christmas gifts follow the same rules and ideas of so many PR campaigns.

Here is a list of the comparable considerations for gift giving and PR… Continue reading

Self-Reflection

self-reflection.jpg
Image Credit

Two months ago today, I started a blog named Red Panda Public Relations.

Then, I had no knowledge of Public Relations blogging, or if I’m honest, anything about Public Relations in general!

But here I am, eight weeks and twenty (!) blog posts later, and I am proud of what I have achieved so far… Continue reading