This week, I made a serious decision. A decision that will not only affect the course of my life, but also, the course of this blog.
The decision itself doesn’t matter for this post (rest assured, a blog post containing all the details will be coming soon!) but something else has arisen from this decision that I have to briefly discuss here and now.
I want to take a week away from blogging.
Yes. This week.
“But this is a blog post?!” I hear you cry (that may just be me).
Creative content and well-intentioned ideas are all well and good, but only if people can understand what you’re trying to say.
All too often, I find blog posts, articles and journals to be so difficult to read that I give up halfway through. And I’m sure you’re the same.
We all have things to be getting on with, and the last thing we need is to be sat on our phones or at a desk with a thesaurus and dictionary opened in another tab, deciphering some jargon-filled nonsense online.
Most people know the saying “necessity is the mother of invention”, but when has anything been that straight forward in PR?
Everyone knows the term “supply and demand”, but what happens when you have the supply, but you don’t have the demand?
Well, some companies have been known to create their own demand by making people think that they must have a product, or that their product fixes a problem they didn’t even know they had.
There are countless companies out there that have invented things we didn’t know we needed and other companies have taken it even further than that – they have created health scares and illnesses to ensure that people buy their ‘cures’.
These exaggerations, or blatant lies in some cases, have even been known to slip into urban myth and be passed down from generation to generation.
The competition for best Christmas advert has been raging through Novembers and Decembers for years now, but in 2018, the frozen food company Iceland have caused a stir by taking such a strong political stand that their Christmas advert has been banned from television entirely.
Through this may seem like a PR disaster for the company, it can actually be considered a wonderful triumph for both Iceland and the cause for which they’re fighting.
It’s the beginning of week four on my Public Relations course, and already my mental health issues (anxiety and depression) have made life difficult. I only have two days a week to attend lectures, yet somehow, I have already missed one day, walked out of lectures early twice and I’ve had several anxiety attacks in front of my whole class – great start.