A Rant About Non-Tailored Communications

The most important aspect of any public relations job is communication – this is why a lot of people have started to use the term Communications for many, if not all, of their public relations roles.

So why is it that so many people, even in the industry, don’t used tailored communications?

I will never understand why people are always preached to be unique individuals, but blanket communications are expected to be effective across everyone.

Of course this doesn’t work! Continue reading

Three Top Tips for Controlling Your Personalised Ads

Personalised ads are still a relatively knew thing, so how do we control how we interact with them?

Here are three quick and simple tips for controlling your ads, depending on what outcome you’d like – Continue reading

10 Benefits of Having a Custom Domain Name

A free domain can look like this, redpandapublicrelations.wordpress.com; whereas a custom domain name takes out the unnecessary words and creates a more usable domain name, like redpandapublicrelations.com.

Custom domains can be whatever you want them to be, and can end in many different ways, including .com, .co.uk, .wales, .org or many more variations.

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The following list contains ten benefits of having your own customised domain name: Continue reading

Hootsuite Helped Me

Have you ever thought I wish I could post on all my social media platforms at once? Or I wish I could schedule posts for the days where I can’t post manually?

I did.

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All. The. Time!

And the thought of learning a whole new system to do these things for me scared the living daylights out of me for a long time. But on October 23rd, I bit the bullet and decided to learn how to use Hootsuite. Continue reading

Three Top PR Tips from Billionaires

Everyone in the world looks for tips on doing things better, and that’s no different in PR. Public Relations is a field that is open to interpretation and there is no fixed way of doing it ‘right’, but these three top tips are great overall advice for anyone in a public relations related role… And who better to get advice from, than three world-renowned billionaires – Buffett, Branson and Jobs? Continue reading