This week, I made a serious decision. A decision that will not only affect the course of my life, but also, the course of this blog.
The decision itself doesn’t matter for this post (rest assured, a blog post containing all the details will be coming soon!) but something else has arisen from this decision that I have to briefly discuss here and now.
I want to take a week away from blogging.
Yes. This week.
“But this is a blog post?!” I hear you cry (that may just be me).
Yes. It is.
I have found that in this modern world of constant contact with others, we are always expected to keep the world informed of our actions and intentions. If I were to simply disappear for a week, my small but important audience would have one of several reactions to this:
My readers could be concerned for my well-being, for my health, or for my blog. If I am fortunate, my readers will care about the missing content and contact me asking, or at least wonder to themselves, about why I missed a week of blogging.
This is a lovely, but stressful dynamic that is very prevalent in modern communications, especially when it comes to self-employed influencers and content creators.
As an example, a popular YouTuber named Daniel Howell has been away from the internet for a little while, and his fans have severely missed his content. His rare tweets are always greeted with “DAN IS ALIVE” and similar sentiments, and his best friend/collaboration partner often gets spammed with questions of Dan’s well-being.
Again, this is a lovely way for fans to show their concern for the creator, but equally, if Daniel Howell needs time away from the pressures of being online, returning to an onslaught of personal questions can be both daunting and extremely stressful.
On the other hand, some people online have become so entitled that a missing video from a YouTuber or missing post activity from any form of influencer can be greeted with anger. On more than one occasion, I have been witness to so-called fans of YouTubers harassing the influencers for not uploading on their scheduled days (as examples, see Jenna Marbles, Gabbie Hanna and Liza Koshy – though I will not link to those “fans” because this behaviour should not be encouraged).
As with above, this kind of negativity is rife online and only serves to create further absence by the creators. Having said that, some people will never be pleased, so these people are best ignored by influencers and creators as much as possible.
Thirdly, and most likely for a blog of this size, an absence would be greeted with indifference by the readers. It may even go unnoticed by many, if I were to miss a week of blogging. But this has issues in itself – in this modern world, relevance is everything. Influencers and creators dread being forgotten, being lost in the many voices online, and then being out of sight, out of mind for their followers.
Not posting could damage the growth and reputation of small and large content creators alike, because without a strong and loyal fanbase, we are all just shouting into the online void.
So, as I considered taking a week away from the blog, I was confronted with negative ideas of what could happen if I did. Considering outcomes such as these is an important step in fostering and maintaining relationships in PR in general, and I have come to the conclusion that, once again, transparency is the best PR course of action.
And here I am, explaining through a blog post that I won’t be making a blog post this week.
I have a lot of thinking and planning to do as my life changes for the better in the coming weeks.
I have decided to look after myself and am putting my well-being first, but the PR-related part of my mind is still working towards learning and adapting in this online (and offline) environment. Thanks for being patient with me, and thanks for reading my non-blog this week.